Everyone Talks About Growth. No One Talks About This.

Most businesses sit on gold mines without even knowing it.
Not physical assets. Not staff. Not even customers.

I'm talking about intellectual property.

And this story?

It comes from one of the 29,000 entrepreneurs who subscribe to the Exponential Blueprint—a community that grew from 0 to 29,000 subscribers in just 13 weeks.

Why such rapid growth?

Founders are waking up to the truth: Wealth isn't created through operations alone—it’s created through strategy, pattern recognition, and intellectual property leverage.

Let me explain.

Listen to my podcast at the Simon Bedros show last week.

One comment from a podcast listener was:

“Hi Simon, I just finished listening to your episode with Matteo - truly brilliant insight on scaling!

I especially appreciated the underlying message about the crucial partnership needed for international expansion and the vital importance of building strong relationships with the environment your business operates within to truly thrive.

The urgency to connect with banks and investors early on really hit home.

Thanks for putting together such a thought-provoking and actionable conversation”

Creating a Pattern: The Turning Point in Every Entrepreneur's Journey

Every business begins without a real pattern of growth.

Late nights, unpredictable sales, inconsistent outcomes—it’s the natural starting point. But the moment a founder becomes successful is almost always the same: they recognize a repeatable pattern.

That pattern might be in how they price, how they sell, how they deliver, or how they retain. It doesn’t matter where it shows up. What matters is that it works—and that it can be taught, replicated, and scaled.

This is the exact opposite of chaos. It’s the foundation of intellectual property.

Most entrepreneurs ignore this moment. But the smart ones document it. They refine it. And eventually, they monetize it.

Below is one of the videos you can watch from our YouTube channel: a CEO/CFO encounter with multi-billion $ M&A investment bankers.

We extensively discussed 4 key topics:

i) Scaling,
ii) Capital Allocation,
iii) Cash flow mastery,
iv) Mergers and Acquisitions.

This 12-Year Journey From Blueprint to Exit

Every founder dreams of a moment when the years of hard work, grit, and persistence finally pay off.

But behind every “overnight success” lies a journey—often invisible to the outside world.

This one began in 2009, in a small corner of the UK.

An entrepreneur driven by the passion for solving a problem that no one else cared about—decided to serve an overlooked community: a CRM solution for the non-profit sector. 

A hyper-niche that lacked affordable, scalable, and long-term digital solutions to manage relationships, donors, and impact.

The founder didn’t start with capital.

They started with clarity—and a deep commitment to building something that would actually last.

That’s where the first building block of intellectual property was born: a CRM system designed to evolve with a non-profit’s lifetime, not just its current need.

This wasn’t just software. It was a philosophy. A blueprint—a way of thinking about systems that could scale with purpose.

With time, the blueprint attracted attention. Not because it was flashy. But because it worked.

The founder assembled a small, passionate international team, united by shared values rather than geography. The mission scaled—and so did the model.

Then came the leap: Australia.

New culture. New currency. New timezone. But the same problem... and the same solution.

That’s the power of IP: once it works in one market, it can cross oceans—because what you’ve built is no longer tied to geography. It’s a system. A method. A story others want to be part of.

By 2021, after 12 years of refining, licensing, scaling, and serving, the company was acquired for just under $10 million.

And it wasn’t because of explosive customer acquisition. Or high margins.
It was because the business had something few others do: a proven, transferable system.
A monetizable blueprint.

And that blueprint, once rooted in a niche cause, became the bridge to global value.

We recommend Carbon Finance if you are actively invested in capital markets

The Most Overlooked Path to Growth (and Wealth)

The magic of IP is this: it allows you to decouple revenue from time, effort, and headcount.

When you turn your systems into assets—whether a unique onboarding process, a method for market entry, or a customer retention framework—you stop selling hours or products. You start scaling value.

Most entrepreneurs overlook this, believing IP is only for tech giants or legal teams. But in reality, every business has a form of IP. The question is whether you’ve identified it and built it into your strategy.

We recommend Big Desk Energy for startup insight, stories and vibes

You Don’t Need to Be Big to Think Like the Big Guys

Apple, McKinsey, HubSpot—these companies (and many more) win because they monetize what they know, not just what they do.

But here’s the truth:
You don’t need billions to behave like a billion-dollar company.
You just need to learn how to treat your IP like the asset it is—and structure your business around it.

Here below is a $7 million funding story thanks to IP models.

The company was stagnating and had only raised $700,000 until I facilitated a $7m funding solution for international growth.

How to Get Started

If you're reading this and thinking, "This might be the missing piece in my business," we’ve created two ways for you to go deeper:

1. Join the 6-Week Exponential CFO Program

Perfect if you're a business generating between $0.5M and $5M in sales, and want to:

• Identify your monetizable IP

• Optimize your pricing and valuation strategy

• Prepare for growth, investment, or exit

👉 Enrol in the 6-week program: 5 remaining seats until 19th April 2025 

2. Too Early? Join the Community on a Free 7-Day Trial

If you're still building and want a gentler start, you can join our community for just $25/month after the trial. Here's what you get:

• 4 exclusive video breakdowns per month diving into the strategies behind each newsletter

• 2 live 60-minute webinars every month, answering your questions and showing real-time examples

• Access to like-minded entrepreneurs and weekly inspiration on monetization, scale, and wealth-building

👉 Start your free 7-day trial (77 seats left at the time of writing)

If you've identified a pattern in your business, you're sitting on a hidden asset.
Now’s the time to turn that pattern into profit.

Let’s build your exit before someone else builds it for you.

Connect & Grow

I share quick, actionable insights on LinkedIn. Check out these posts to level up your business:

Top picks to level up your business:

Until next time—build smart, scale fast,
Matteo Turi
Creator of the Exponential Blueprint