Disney’s $100B Secret (That You Can Steal Today)

That’s why today’s edition doesn’t focus on Disney as a corporate giant—but as a blueprint for solopreneurs and small business owners looking to create recurring revenue through intellectual property (IP).

You’ll learn:

✅ Why Disney’s monetization model works (and how it’s shockingly replicable)
✅ How to apply the IP monetization flywheel to your business
✅ 3 business types that can implement it today—even as a one-person team

Year 2017: Below is the photo of when the flagship program started with GSM - Formation Zone as part of the University of Plymouth.

This was when we started teaching our proprietary 3-step model to inspire entrepreneurs to create wealth and level up with investors.

Disney's Secret Weapon: IP as an Income Engine

Disney doesn’t just create content—it builds multi-channel revenue engines.

Take Frozen, for example:

• Movie → Streaming revenue

• Characters → Licensing and merchandise

• Universe → Theme park rides

• Songs → Publishing royalties

• Brands → Apparel, games, toys

One idea. Endless monetization.

And while Disney uses theme parks and billion-dollar franchises, the IP model it uses is surprisingly accessible—even if you’re a solo creator or small business.

The IP Monetization Flywheel

Here’s how the model works at any scale:

1. Create something original or useful

2. Package it in multiple formats (courses, books, templates, merchandise)

3. Distribute it repeatedly through digital channels

4. Protect it with simple IP tools (e.g., copyright or trademark)

5. Scale it into recurring revenue streams

Below are three small business types that are already using this model—whether they realize it or not.

Here below IP superpower, Jim Joyce tells us how to win investors fast.

Do not forget to join 43,000 YouTubers today to enjoy our podcasts and our videos on how to scale with financial intelligence.

1️⃣ The Coach or Consultant → Licensing & Certification

Disney’s Model: Disney licenses characters and storylines.
Your Model: License your frameworks or signature method.

Real-World Example:

A leadership coach with a model called “Vision-Based Execution™” turns it into:

• A digital course

• A workbook or template set

• A certification for other coaches

• A monthly license to use the framework

• A community of licensed practitioners

Instead of selling time, you’re selling structured knowledge.

Recurring Revenue Sources:
Licensing fees, group coaching, renewals, events.

2️⃣ The Creator or Educator → Subscriptions + Merch

Disney’s Model: Characters become collectibles.
Your Model: Turn catchphrases, ideas, or identity into merch + membership.

Real-World Example:

You run a financial education YouTube channel. Your audience loves your line: “Debt is a Data Point™”.

You turn that into:

• A $9/month financial literacy club

• A limited hoodie drop

• A paid newsletter or resource vault

• A digital product using your catchphrase framework

What started as content becomes community and commerce.

Recurring Revenue Sources:
Memberships, subscriptions, branded drops, courses.

3️⃣ The Service-Based Business → Digital Product Empire

Disney’s Model: Not selling time—selling experiences.
Your Model: Turn your process into repeatable systems.

Real-World Example:

You’re a freelance copywriter, burned out from constant projects.
You create:

• A productized version of your best funnels

• Email templates and swipe files

• A $297 funnel course

• White-label rights for agencies

You’ve gone from done-for-you to productized IP.

Recurring Revenue Sources:
Course sales, template bundles, white-label licensing.

Recap: 3 Business Types, 3 IP Flywheels

Discover our flagship program here: The Global Growth Blueprint here

From Information to Transformation

Disney’s advantage isn’t money.
It’s monetizing imagination.

You don’t need a $10M budget. You need a repeatable asset that:

• Adds value

• Scales with minimal effort

• Pays you while you sleep

Start by asking:
“What have I already created that could be monetized again and again?”

That’s your IP.

Our Expert’s Corner: Marguerite Bolze, M&A Expert, Indonesia-based

Bolt-on acquisitions offer a strategic advantage, enabling businesses to accelerate growth and acquire valuable expertise rapidly.

However, like any significant business decision, they come with inherent risks that must be thoroughly understood and proactively mitigated.

It's a common misconception that bolt-on acquisitions are exclusively for large corporations.

In reality, these are a powerful tool that small businesses can also leverage for expansion.

The key to success, regardless of company size, lies in meticulous planning and securing expert advice.

This guidance is crucial from the initial stages of identifying the ideal strategic fit for your organization, all the way through to the seamless integration process that ensures your investment yields the anticipated benefits.

We are here to support you at every step. Please do not hesitate to contact us for expert guidance on your acquisition journey.

Watch below our podcast with Marguerite Bolze.

Coming soon: A successful exit with Glenda Parker

After 12 years of successful business execution, Glenda Parker exited her business in 2021. She is going to become a regular contributor to the Exponential Blueprint.

Her secret? Intellectual Property Monetization in a super-niche sector: CRM systems and consultancy for the non-profit sector

Free Bonus: IP Monetization Audit

Want help finding hidden IP in your business?
I'm offering a free audit to help you:

• Identify hidden assets you’re sitting on

• Build a recurring revenue roadmap

• Avoid common monetization mistakes

Book Your Free IP Audit ← link here

Learn how to close deals in your business.

Discover effective sales training to address prospect uncertainty!

This video explores why prospects say 'maybe' and offers actionable tips to turn those maybes into definitive 'yes' answers.

Master objection handling techniques and learn valuable sales techniques to increase your customer acquisition rate and boost sales performance.

Below is a short episode with Virtual Closing superpower, Dario Curcillo

Final Thought

In just 5 months, The Exponential Blueprint has grown to 22,000+ subscribers. Thank you for your support, referrals, and reviews.

We don’t share trends—we build systems that create wealth.

➡️ Share this newsletter with a fellow entrepreneur who needs to stop hustling and start scaling.

Until next week,
Matteo Turi
Founder, The Exponential Blueprint