Welcome

In today’s edition, I’m sharing a defining story from my career—a real turning point that taught me the true meaning of transformation in business.

It takes us back to one of the most complex assignments I’ve ever led: rescuing the European division of a $5 billion publicly listed company, rebuilding it, and preparing it for a successful exit.

What makes this story important for you?
Because the lessons from that high-stakes project are the foundation of the Exponential Blueprint — the program now trusted by 21,574 ambitious founders, executives, and professionals around the world to transform their businesses.

Below is my YouTube podcast with Jim Joyce, a serial entrepreneur and an intellectual property superpower.

Discover the $5 trillion economy you should join.

The Backstory: A $30 Million Problem

Five months before I was appointed Interim Finance Director (for a 1-year contract that turned into a 3-year transformation project), the company made a painful public announcement:

$30 million lost — written off due to a failed public utility joint venture.

Behind the scenes, the real challenge was much bigger:
The European division needed to refinance $130 million worth of public utility assets across three continents, restore cash flow, regain the confidence of its funders, and completely reset governance.

The funders—mostly banks—had lost trust.
The Board was seen as ineffective.
Confidence was collapsing.

I wasn’t just brought in as Interim FD.
I was named Chairman of the Global Steering Committee.
Above any role in the group, my task was clear: Save and transform the business unit.

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The Goal: More Than Just Finance

Our mission wasn’t just financial.
It was political, operational, and strategic:

✅ Replace all 7 Board Directors with new ones (myself included).
✅ Create a 16-person Worldwide Crisis Committee.
✅ Manage a 2,000-employee business across 3 continents.
✅ Complete the $130 million refinancing inside 11 months.
✅ Restructure the business margins from 9% to 32%.
✅ Painfully but strategically reduce headcount by 70% to ensure survival.
✅ Prepare the business for an exit at a higher valuation.

Every single day mattered.
Every single decision mattered.
It wasn’t just "finance."
It was about restoring trust, credibility, operational efficiency, and future wealth creation.

Who needs more information?

You can find information anywhere — for free (YouTube, podcasts, blogs, AI tools)

But here is the truth:

Information does not change your life.
Only transformation does.

Transformation is when you apply the right actions, at the right time, in the right order — and it sticks.

That is why in 2017, I built the Global Growth Blueprint 3-Step Program.

It is a proven, step-by-step system that was originally developed for Plymouth University in 2017 — and battle-tested face-to-face with entrepreneurs from 2017 to 2020.

We worked directly with founders, executives, and professionals to fine-tune every piece.

No guesswork. No wasted time. No noise

Inside, you will get:

→ 20 strategic video lessons.
→ 8 hours of focused, no-fluff training.
→ A step-by-step system you can start applying immediately.

This is not about learning "more stuff."
It is about driving transformation into your business and life.

If you are ready to stop collecting information and start building real change, the program is available at the link below until 7th May 2025.

Crisis vs Scale-Up: Very Different Challenges

One thing this project made crystal clear:

Each business phase requires completely different strategies.

You cannot apply scale-up tactics to a crisis situation.
You cannot apply start-up thinking to an exit strategy.

This is why so many businesses get stuck—and why I built the Exponential Blueprint to help entrepreneurs, CEOs, and founders avoid these traps.

Here’s a quick snapshot of how solutions differ across phases:

Each stage needs different levers — and if you pull the wrong one, you slow down or destroy momentum.

This is why transformation is not just about more information — it's about executing the right action, at the right time, with the right system.

📈 What It Means for You

No matter where your business is right now—whether you are in startup, scale-up, crisis, stagnation, or preparing for exit—there’s a tailored path forward.

Want to watch more free videos on applied financial education to create wealth?

That’s exactly what we built inside the 6-week CFO Program.

The same framework I applied to save and rebuild the European division of a $5 billion company's division is now helping companies grow smarter, faster, and stronger.

Business transformation isn’t about working harder.
It’s about working with smarter structures, smarter finance, and smarter leadership.

👉 Discover the 6-week CFO Program and transform your business today.

Places are limited — because transformation requires focus, not mass enrollment

Below is our recommendation for the type of CFO support your business will need

What’s New

The Exponential Blueprint community has grown to 21,574 members worldwide!

Our YouTube channel is also nearing 43,000 subscribers, where you’ll find interviews, case studies, and exclusive strategy videos.

👉 Subscribe here if you haven’t already.

Here’s one of the recent videos you’ll love:
📺 How We Turned a Crisis Into a $7 Million Scaling Machine.

Connect & Grow

I share quick, actionable insights on LinkedIn. Check out these posts to level up your business:

Top picks to level up your business:

Recommendations and Finds!

After a deep dive with Juan Cruz, CEO of Ebisu, he’s sharing 3 exclusive PDFs from his Military-Requested Persuasion System for free.

 These are usually locked inside his membership, but they’re yours today.

Get them here:Link

How did you like today’s Newsletter?

Final Thought

There’s a new economy being built—one that rewards ownership, innovation, and leverage. IP sits at the center of it.

If you’re building a business right now, make sure your IP is not just protected—but activated and monetized.

Until next week,

Matteo Turi

CFO | Entrepreneur | Creator of The Exponential Blueprint